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Carrotmob Makes It Rain from carrotmob on Vimeo.

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6 September 2008

Carrotmob makes it rain

Everyone needs to buy things. But we tend not to spend our money in a socially organized way. So Carrotmob, a new environmental advocacy group, had an idea: what if those seeking the same kind of product got together, pooled their dollars, and used them to collectively support local companies that were also doing the most for the environment? Watch what happened when Carrotmob pulled a big crowd together to spend a lot of money at the local convenience store with the strongest environmental commitment. If we live our values, business can--and does--listen.

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Fri, 2008-09-12 23:32 — Anonymous

Phew! Interesting ... very powerful method. However, depending on the credibility or genuinity of the environmental parameters set, I mean... are we dealing with something superficial, face-value-only, or are we dealing with something that truly strives to refer to reality? Hmmm... I wonder, but maybe some of you guys can reassure me?

Sat, 2008-09-13 17:31 — Anonymous

I think the name of the game here is social -- everything is going social these days. Those who are able to appreciate that will prosper. So the point is not whether or not every bit of the environmental beliefs, suggestions or assumptions made is correct: it's the social action that matters. And that is very powerful.